Mobil 1™Motorsports
Mobil 1 engine lubricants have long been the lubricants of choice for race teams competing in the most demanding and popular motor racings championships across the globe. Mobil 1’s history in motorsports dates back to the early 1970’s. However, our involvement in racing became more official in 1978 through sponsorship of the Williams Formula 1 ™ racing team and the 1987 sponsorship of Rusty Wallace’s No. 27 car in NASCAR®. From that time, Mobil 1’s presence on race tracks and circuits has grown by global proportions. Today, Mobil 1 synthetic oil is relied on for its ability to deliver exceptional engine performance and protection even under some of the most extreme conditions. Automotive technicians, race car drivers, team owners and the world’s leading automotive manufacturers can all testify to the advanced technology delivered by Mobil 1 lubricants.
We enjoy a long collaboration with many of the world’s most popular and successful race teams, including Stewart-Haas Racing’s NASCAR® Sprint Cup Series team.
We are also associated with Porsche Motorsport, where Mobil 1 is embraced as an “Official Technology Partner” in global cooperation of all works-supported activities, all international Carrera Cups and the title partnership of the Porsche Mobil 1 Supercup. Mobil 1 is also the Official Motor Oil of NASCAR® racing series and contributes to the growth of grassroots initiatives all around the world.
Motorsports continues to form a key element of our heritage and pedigree. We are pushing ahead with new technological advances to improve our range of oils and lubricants, fueled by our own desire to contribute to outstanding performance on the track as well as on the road.
With the Mobil 1™ Workshop Program your business will benefit from:
Brand Association
- With Mobil™ you will be aligned with one of the strongest brands in the Market
- Proven reputation for performance, innovation and expertise
Branding & Marketing Support
- Start-up branding kit, including professional signage to attract customer attention
- High quality brand image across all communications and on site that are geared for success
Expert Knowledge
- On-line training modules with comprehensive product training and sales techniques
- Assistance to help you maintain consistency and quality to maximise business growth
Why this Program is right for you
Trust
When it comes to their vehicles, customers look for well-established and trusted brands
Mobil™ lubricants are consistently developed and tested to align with the ever-evolving market
Loyalty
Customers are loyal to their favourite brands
If a customer has a good experience, they will make recommendations to others
Value
We believe customers favour value over price
Mobil™ lubricants deliver on quality, improving your margins through increased sales
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